Established in 2009, Salon Identity has quickly become one of the top salons in Port Saint Lucie. Owner Denise utilized over 28 years of knowledge and expertise in the beauty industry and created an incredible environment of top-notch services with one of the most professional and experienced staffs in the area. To ensure a level of perfection and professionalism, Denise took the salon to the next level by establishing an Associate Training Program with her accomplished team. When visiting Salon Identity you will witness them training our next generation of stylists. The entire staff is constantly improving their skills though continuing education and keeping up with the newest industry trends.
Located in Tradition, one of the area’s most well known and convenient shopping and dining areas in the heart of Port Saint Lucie, Salon Identity has quickly become a staple for image in the community. With over 100 years of combined experience, our staff is well versed in all types of hair services. Each stylist offers incredible talent, a devotion to the artistry that creates beautiful hair and a level of professionalism beyond expectations. We welcome you to our salon, and look forward to making you look and feel beautiful.
OUR TEAM
Denise
Owner
With over 28 years in the industry, Denise started as a barber and then found her passion styling women’s hair. After years of working for others, Denise decided it was time to create a salon where she could fulfill her passion of helping her clients look and feel beautiful.
Jo-Ann
Hair Stylist
With over 28 years in the industry, Jo-Ann is a top stylist in the business and her creativity with hair is second to none. A master colorist with Goldwell, she has tremendous experience in all aspects of coloring and color correction and has also worked with Redkin, Pravana, Paul Mitchell,just to name a few. She is well versed in all chemical hair services, as well as a precision cutter in all hair types. Her knowledge and expertise make her a welcome asset to Salon Identity.
Ashley
Hair Stylist
Ashley started her career as a Hair Artist in Palm Beach County about 6 years ago. She has a passion for the hair industry and it has been reflected in her work. Ashley is very dedicated to her clients and looks forward to building long lasting relationships with them. Her number one priority is to listen to her client’s wants and needs. Ashley loves all aspects of hair. She is particularly experience in fashion colors, ombre, bayalage, highlights, lowlights, color corrections, hair cutting and clipper cuts. Ashley is certified in Brazilian Blowout smoothing treatment and certified in installing and removing hair extensions. Ashley is very comfortable behind the chair and makes sure she achieves her client’s expectations. She has a professional yet bubbly and sweet personality.
Norma
Hair Stylist
Norma is a licensed cosmetologist and experience stylist and barber who has been in the beauty industry since she moved to Florida in 2000. She has over 13 years experience with a specialty focusing on precision cutting, custom color and highlights with an additional certification for hair and individual lash extensions.
Lasta
Hair Stylist
“Ever since I was a young Girl I loved doing Hair and wanted to be a Stylist.My goal is to help people feel beautiful and great about themselves! I have a great passion for what I do as a cosmetologist”. Lasta Fields graduated from Cosmetology School at the Indian River State college in Ft. Pierce FL in 2012.
Lynn
Hair Stylist
Keiulani
Hair Stylist
In 2007, science revealed my talent. While majoring in Biology and styling students on campus, I discovered my fervor: hands on, chemistry, creativity, and glam fulfilled my heart. Its completed by the client’s energy and confidence I enhance from the simplest to even dramatic touch. I value individuality and pride in custom color, balayage, updos including bohemian and modern, lasting blowout styling, and a polished finish.
Billy Jo
Hair Stylist
Timothy
Front Desk Manager
Caitlin
Receptionist
